The hinterland of Noosa comprising the suburbs of the "Golden Triangle" - Doonan, Tinbeerwah, Verrierdale and Weyba Downs out to Cooroy, Pomona and Eumundi is a lush landscape of rolling hills and dales and primarily populated in acreage lots. People living in the Noosa Hinterland enjoy the space and tranquillity on offer, as well as the proximity to the beach, shops and restaurants that Noosa offers. The pleasant drive into Noosa from the hinterland takes from 10 to 30 minutes depending on the distance out.

Real Estate in the hinterland has been undergoing a resurgence under what is known as the "Tree Change". Baby Boomers and others are moving to the hills as they want to enjoy the nearby coast along with magnificent rural and ocean views and cool and clear mountain air. The Noosa Hinterland has traditionally benefited from the strong Noosa market and as the Noosa market pushes ahead, the positive spirit seems to permeate the hinterland market. Many substantial homes have been built in the hinterland that take full advantage of the beautiful views on offer from elevated positions.

The hinterland is popular for its B&Bs, rural pubs, wineries and national parks and golf courses. The markets at Eumundi every Wednesday and Saturday are huge and visitors flock to purchase everything from fruit and vegetables to artwork and trinkets.